Palm Springs Art Museum hires Wakeham & Associates
The Palm Springs Art Museum in California recently retained Wakeham & Associates Marketing of Toronto to undertake a corporate sponsorship marketing initiative. Through this effort, the museum has signed sponsorship agreements for 2017 with four companies, which will support the museum's four locations. Eisenhower Medical Center will be the title sponsor of the 2017 season at the Architecture and Design Center. Provident Bank will be the presenting sponsor of the Palm Springs Art Museum in Palm Desert. Rapport International Furniture will be the presenting sponsor at the Architecture & Design Center. Renova Solar will be the presenting sponsor of the Annenberg Theater. Each sponsor will receive category exclusivity and will receive exposure in museum advertising and marketing initiatives.
"We have designed the museum's sponsorship opportunities to offer much more than simply a logo on materials," said company president Hugh Wakeham. "We provide highly-effective consumer engagement programs including product display and product sampling, consumer promotions and customer acquisition and rewards programs. Additionally, we also offer hospitality programs and the use of the museum's facilities for private functions."