McDonald's breaks Canadian Youth campaign
McDonald's Canada has begun a new advertising campaign called "We Believe in Canadian Youth" in advance of its seventh annual national hiring day on April 5. Developed by Cossette, the campaign features 14 McDonald's employees between the ages of 15 and 24. The 30-second television commercial is accompanied by online video, digital ads and social media activities. The creative seeks to highlight the personalities of each individual. The campaign will run nationally for four weeks.