RBC debuts online MyAdvisor program
The Toronto-based Royal Bank of Canada has begun a new online initiative aimed primarily at investing consumers. The digital service, called "MyAdvisor," uses live video to connect a consumer to a financial advisor. Both can access a visual representation of the customer's financial situation and make adjustments intended to allow the customer to reach specific savings or investment goals. The pilot program is currently available in Ontario. A national launch will follow later this year.
"This is proving to be a very powerful financial advice experience for our clients, as they manage their financial goals using our digital capabilities and our advisors' expertise," said Michael Walker, head of RBC financial planning. "MyAdvisor demonstrates what being a digitally-enabled relationship bank is all about, combining the convenience of digital access and the personalized advice of our advisors."