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Ontario Association of Children's Rehabilitation Services rebrands

The Ontario Association of Children's Rehabilitation Services recently retained Pigeon Brands of Toronto to undertake a rebranding initiative. The assignment includes the development of a new visual and content identity that will better reflect the organization's activities, including a new logo, brand guidelines, a new website and a potential name change.

"OACRS provides a powerful voice for children and youth with special needs and their families, and our member centres are leaders in pediatric rehabilitation in Ontario and across the country," said Jennifer Churchill, CEO of OACRS. "Who we are and what we do has evolved over the last four decades, and our brand needs to reflect this new position. Pigeon had the right mix of creativity and expertise to help us achieve our goals."

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