Volvo retains M Six
Volvo Car Canada has retained M Six of Toronto as its media agency of record. The firm won the account in a competitive review that included incumbent agency Havas. The assignment includes media strategy, planning and buying for Volvo Canada and its regional dealer groups. According to the company, new brand initiatives are planned for the second half of the year.
"Volvo Canada is looking forward to collaborating with M Six as our new media partner and building a meaningful strategy that delivers on Volvo's brand philosophy," said Mary McNeill, marketing director at Volvo Canada. "The Volvo brand is currently experiencing great success and a brand revitalization both nationally and globally. We believe M Six will assist us in growing our brand and sharing our message across Canada."