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Sears Canada conducts Toronto retail promotion

Retail chain Sears Canada has begun a promotion in Toronto in support of a new line of private label merchandise, off-price products and a new line of apparel aimed at consumers between the ages of 20 and 30. The initiative makes use of a temporary retail location in downtown Toronto. The promotion began with a launch event on April 8, which also introduced the campaign tagline, "We've Changed." The design of the location is intended to reflect that now being used in concept stores in limited Ontario markets.

"This pop-up shop shows the savvy, fashionable and cost-conscious urban Toronto shopper that we are a hot new destination with great-quality merchandise and amazing prices," said Brandon Stranzl, executive chairman of Sears Canada. "Some Torontonians have never experienced Sears Canada, and can now re-discover us and experience the 'wow.' We're using 'We've Changed' as our moniker to attract new consumers and engage Canadians in our new customer-obsessed approach without pre-conceptions. We're re-introducing ourselves with new products, enhanced customer experiences, and a re-imagined philosophy of quality, on-trend merchandise at great prices. That way our products can speak for themselves and shoppers can discover the re-invented Sears Canada for the first time."

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