Hill&Knowlton Strategies introduces Perspectives+ service
Hill&Knowlton Strategies Canada of Toronto has launched a new service called Perspectives+, which consists of a panel of approximately 40,000 Canadians intended to provide a reflection of public opinion on issues of interest to the agency's clients. Described by the firm as a "research community," the group is intended to accurately represent Canada's demographics. This public input is then to be used to formulate consumer engagement, communications, public relations and policy activities. The service can be used for general public surveys, smaller custom panels, in-depth interviews, in-person and online focus groups, communication testing and other forms of consultation.
"Audiences are not a homogeneous group where a single message, value proposition or tactic is universally effective," said Elliott Gauthier, vice-president and national director of the agency. "Successful communications and engagement programs are derived from a rigorous methodology. We bring the whole village of H&K service offerings together to support the recruitment, nurturing and execution of research assignments. This means we do far more than just market research. We bring an unrivaled understanding of audiences and have the ability to strategically connect to what matters to them. Plus, we have the tools to do everything comprehensively in-house. This is unique in the marketplace, and a powerhouse offering for our clients."