TVA Sports conducts NHL playoffs campaign
TVA Sports of Montreal has begun an advertising campaign promoting its broadcasts of the National Hockey League playoffs. The company is the exclusive French-language broadcaster of the games. The campaign, called "Au rythme des séries," describes the personal stories of the athletes involved in order to make viewers feel closer to the competition.
The campaign consists of television commercials, static and digital transit shelter displays, newspaper ads, radio commercials and digital materials. The media involved is from Quebecor Out of Home, Le Journal de Montréal, Le Journal de Québec, 24H, Cogeco Radio & Web and TVA. Social media activities are supporting these efforts.