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L'Oreal Professionnel hires Bicom Communications

Montreal-based cosmetics company L'Oréal Canada has retained Bicom Communications as the public relations agency of record for its L'Oréal Professionnel brand. Bicom won the account in a request-for-proposals process. The assignment includes national communications intended to increase awareness of the hair care brand over the next year.

"Bicom is a forerunner in the public relations industry and we're thrilled to have them as an extension of our team," said Marie-Pier Lessard, integrated communication leader for L'Oréal Professionnel. "It's both inspiring and reassuring for us to partner and intrust our communications strategy to such a respected team with their level of expertise. While a partner change can often be disconcerting, we know that with Bicom it will be a seamless process as we look towards what's next."

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