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Lyst.ca hires Bicom Communications

Fashion shopping website Lyst.ca has retained Bicom Communications of Toronto as its Canadian public relations agency. The site allows consumers to search for fashion merchandise from approximately 12,000 designers and retailers, including Burberry, Valentino, Alexander McQueen, J.Crew, Lane Crawford, Saks Fifth Avenue, Harrods and Neiman Marcus, among others. According to the company, its service indexes approximately three million products.

"As a leader in e-commerce, Lyst has become a one-stop search engine for the most coveted looks," said Sarah Tanner, US public relations director at Lyst. "As we continue to expand globally, Canada is a priority market and we feel that Bicom has the strategic direction, creative ideas and relationships to help grow our brand."

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