Quebec magic festival conducts campaign
The Festival de magie de Québec has begun an out-of-home campaign in that city. The festival of magic will take place in Quebec City from May 4 to 7. The campaign, developed by Lg2, makes use of digital displays on transit shelters. The creative takes the form of a magic trick in which a viewer is asked to choose from a number of playing cards. The ad then "magically" determines which card was selected. The campaign is being conducted in association with Cortex, Astral Out-of-Home and Nova Film.