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Harbinger gains four accounts

Harbinger of Toronto has recently gained four new accounts. Toronto-based pet food company Open Farm has retained the agency to conduct an awareness program in the United States. The California Prune Board has hired Harbinger to conduct an awareness program aimed at health care professionals and consumers in Canada focusing on the health benefits of prunes. Alcohol distributor PMA Canada has appointed Harbinger its communications agency of record. The firm will develop communications plans for several brands represented by PMA. Dole Foods of Canada has hired the agency to conduct a media relations and influencer marketing program, as well as various direct-to-consumer activities.

"Harbinger continues to expand the depth of its experience partnering with Canadian and US-based clients to develop their brands in Canada and the United States," said Deborah Adams, managing director of Harbinger. "We are extremely excited to work with these new clients who represent both well established and quickly emerging brands."

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