Upper Canada mall begins talent search promotion
The Upper Canada shopping centre in Newmarket ON has begun a promotion that takes the form of a search for consumers to appear in an upcoming advertising campaign. The initiative will run until May 19 at the mall and online at <http://www.uppercanadamall.com>. According to the mall, search is for consumers who represent the "everyday shopper." The in-mall casting call will include special appearances by Joëlle Anello of La Petite Noob, Jonathan Cavaliere of Mr. Cavaliere, Krystle Ng-A-Mann of Dine and Fash and Rebeca Zavaleta Ulch of Wisbone and Clover. The new campaign will begin in the fall. Upper Canada is co-owned by Oxford Properties Group and the CPP Investment Board.