Aviva launches Tennis Canada-branded products
Toronto-based insurance company Aviva Canada has formed an agreement with Tennis Canada to offer branded insurance products aimed at Ontario tennis players and fans. The company will offer home and auto insurance to consumers with the promise that it will benefit grassroots tennis in the province. Consumers who take out Tennis Canada policies will be entered into a contest to host tennis player Milos Raonic at their club. Raonic is an endoresee of Aviva. In January, Aviva introduced similar branded insurance products aimed at fans of the Toronto Maple Leafs and Toronto Raptors.
"This program is about matching the passion and commitment of tennis players and fans with the dedication we bring to serving our home and auto insurance customers," said Jason Storah, executive vice-president of broker distribution at Aviva Canada. "It's available to all of our brokers across Ontario."