J.P Wiser's conducts One Fifty promotion
Toronto-based alcohol distributor Corby Spirit and Wine has begun a promotion in support of its J.P Wiser's whisky brand. The initiative, tied to the 150th anniversary of Canada, features a limited edition run of the product. The limited edition, called One Fifty, consists of 7,827 bottles, each one displaying a unique date on the label corresponding to a week in history between Confederation in 1867 and now.
"J.P. Wiser's is a proud Canadian brand that's older than the country itself, so we felt a sense of duty to create something really special and one-of-a-kind, not only to mark Canada's big anniversary, but also to celebrate all the milestones along the way over the past 150 years," said Keeshan Selvakumar, whisky brand manager at Corby. "J.P. Wiser's One Fifty Commemorative Series gives people the opportunity to covet a unique piece of our country's great history, a week and point in time that only they can call their own."