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The Glenlivet conducts Father's Day promotion

Toronto-based alcohol distributor Corby Spirit and Wine has begun a Father's Day promotion in support of its The Glenlivet whisky brand. The initiative makes use of a website at <http://www.theglenlivetlabelshop.ca>. Consumers who purchase a bottle of the product as a Father's Day gift can visit the site to design a personalized label that will fit on most 750ml The Glenlevit bottles. Visitors can input a custom message to appear on the label, as well as adjust the size, colour and font used. The label will then be mailed free of charge to the consumer.

"A quality bottle of scotch is a classic choice for Father's Day, and with The Glenlivet's custom label program, consumers can now add a personal touch to their gift," said Maria Sweeney, senior brand manager for imported whiskies at Corby. "With the easy-to-use online label tool, you can choose just the right words to say, and create a memorable and treasured keepsake to celebrate Dad."

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