WaterAid Canada conducts No Shame campaign
Ottawa-based charitable organization WaterAid Canada has begun an online campaign called "No Shame" intended to change public perceptions concerning menstruation. The initiative makes use of an online video depicting awkward public reactions to people talking about the subject. The campaign is accompanied by the release of a survey conducted by the organization on the subject of attitudes towards menstruation in Canada. The campaign is also intended to raise awareness of the fact that one in three women worldwide do not have access to a clean, private toilet during their period.
"How can periods still be a taboo subject in this day and age, when every day, 800 million women around the world have their period?" said Nicole Hurtubise, CEO of WaterAid Canada. "Why should women and girls' opportunities be compromised because they have their period and don't have a safe toilet to use? Unless we can all talk about periods openly, the superstitions and taboos that impact women around the world will remain unchallenged. It's time to create a world in which every woman and girl can manage her period privately, safely, and with dignity. We need to ensure that every women and girl has access to water, safe toilets and decent hygiene by 2030."
WaterAid works to improve access to safe water, hygiene and toilets in 37 countries in Africa, Asia, Latin America and the Pacific region.