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Smoke's Poutinerie hires Ireland&Hall, Pennant Media

Fast food chain Smoke's Poutinerie has retained Ireland&Hall Communications of Toronto as its public relations and communications agency of record for North America. The assignment includes digital public relations as well as business-to-consumer and business-to-business communications. The agency will service the account in association with its affiliate agency Pennant Media Group of Toronto, which will handle the creative development of brand activities, corporate partnerships and social media content.

"The team at Ireland&Hall and Pennant Media has shown the ability to quickly understand the rock show that is Smoke's Poutinerie and that we are not just a fast food brand, we are an entertainment brand," said Ryan Smolkin, founder and chief entertainment officer at Smoke's Poutinerie.

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