Tim Hortons signs TSN sponsorship
Fast food chain Tim Hortons has signed-on as the title sponsor of SC with Jay and Dan, a sports news program airing on specialty television channel TSN. When the show returns in September, it will be called SC with Jay and Dan presented by Tim Hortons. The sponsorship also includes in-show and on-set product integration, as well as participation in digital and social media activities and promotional campaigns for the show. TSN is a subsidiary of Bell Media.
"Tim Hortons is an iconic brand that's part of the everyday lives of Canadians, and we look forward to working in partnership with them on the various integrations that will carry across broadcast, digital and social spaces," said Mark Milliere, senior vice-president and general manager of TSN. "The return of Jay and Dan to TSN provides an incredible opportunity to expand on an established brand with SportsCentre and creates a strong platform for us to continue to build on the longstanding relationship we've established with Tim Hortons."