Russian Standard to sponsor Cirque du Soleil
Alcohol company Roust Americas has signed a sponsorship agreement with performance troupe Cirque du Soleil in the name of its Russian Standard Vodka brand. The multi-year agreement makes Russian Standard the official vodka of Cirque du Soleil for its touring shows in the US and Canada. The deal includes on-site event activities, co-branded content creation, online media exposure and retail promotions.
"We decided to partner with Cirque du Soleil because it's a successful and forward-thinking entertainment property reaching millions of highly-coveted consumers," said Leonid Yangarber, CEO of Roust Americas. "While Russian Standard Vodka has solidified a loyal following in both US and Canada, we expect Cirque du Soleil to be a great partner to introduce Russian Standard to new consumers seeking high quality experiences."