PEI Brewing Company hires Strut Entertainment
The Prince Edward Island Brewing Company has retained Strut Entertainment of Toronto as the public relations agency of record for its Beach Chair Lager brand. The agency will begin work by handling the launch of the brand in Ontario. This initiative will include media and influencer events later this month at a number of Beer Store locations in the province. The beer has been sold in PEI, New Brunswick and Nova Scotia since 2012.
"We are thrilled to kick off the summer with this new account and are excited to work with such an incredible product and company," said Samantha Pickard, president of Strut Entertainment. "At Strut we are in an ideal position as a premier entertainment and lifestyle agency to elevate and support the key initiatives for the the PEI Brewing Company for a successful Ontario launch of Beach Chair Lager."