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Blue Ant Media debuts social media content division

Toronto-based Blue Ant Media has launched a new social media content division called Blue Ant Plus. The unit is intended to develop brand campaigns for media companies, public relations and social media agencies, and for advertisers. Its services include social media monitoring, content creation and production. The new division will operate separately, but in collaboration with, Blue Ant Media's existing media sales department.

"We've seen a real market need emerge for creating and distributing short-form and long-form social content," said Mitch Dent, senior vice-president of media sales at Blue Ant Media. "Our team has already been doing that with agencies and clients and the demand is increasing, so the next logical step was to open up a separate entity, dedicated to bringing social brand stories to life for our clients. The plus in Blue Ant Plus stands for many things, in particular collaboration. Being your 'plus' means we can be your go-to studio for collaborating on cost-effective, custom social storytelling that we can optimize in real time."

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