Astral Out of Home installs new display in Toronto
Astral Out of Home has debuted a new advertising display at Yonge-Dundas Square in Toronto. The digital screen measures 26 feet by 188 feet, wrapping around the corner of a building at the intersection. According to the company, it is the largest single digital screen in Canada. The screen is capable of displaying high resolution full-motion animation. It is expected to reach approximately 93,000 pedestrians and 30,000 vehicles per day.
"The Yonge-Dundas Square digital wrap represents a major addition to Astral Out of Home's portfolio," said Karine Moses, president of Astral Out Of Home. "The sheer scale of the screen, with its full-motion video capabilities synchronized with a dedicated, static digital screen, provides advertisers with the flexibility to deliver a powerful story while bringing their brand to life."