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Bullis joins GroupM

GroupM of New York has appointed Jenny Bullis to the position of global chief strategy officer for its MPlatform audience data analysis system. She will develop a strategy for the international roll-out of the system. Bullis was most recently at Essence of London, where she was CEO for the Europe, Middle East and Africa regions. Prior to that, she was managing director of Annalect in the UK. She has also worked at BT, Sainsbury's and ITV.

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