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Mabel's Labels, Dare Foods begin joint promotion

Hamilton, ON-based Mabel's Labels, maker of children's labeling products, has begun a promotion in association with Dare Foods of Kitchener, ON. During the initiative, packages of Dare's Bear Paws snack foods will include a coupon for a five dollar discount on Mabel's Labels products. Approximately two million packages will carry the offer nationally, timed to coincide with the start of the summer camp season and later the back-to-school season. The coupons can be redeemed online at <http://www.mabelslabels.com/bearpaws>. The promotion was developed by Toronto-based Sales Promotion Services.

"We are thrilled to be forming this new partnership with Mabel's Labels," said Melissa McCauley of Dare Foods. "We have been long time fans of Mabel's Labels, so we are excited to help bring parents the great lunchbox solution [of] Bear Paws, a healthy, peanut-free snack, and these iconic labels kids will love too."

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