Dare Foods conducts 125th anniversary cookie campaign
Dare Foods has released an online video to coincide with the 125th anniversary of the company. The video depicts the company's search for a 125-year-old maple tree in a Quebec sugar bush in order to collect sap to make maple syrup to be used in a limited-edition batch of Maple Crème cookies. The video has been posted to a campaign website at <http://www.dare125.ca>. The cookies will be sold nationally. The promotion also includes a Facebook contest component, the winners of which will receive bottles of Dare Maple Syrup. Media and influencer relations are also part of the initiative. The campaign was developed by Grip, with media buying by MEC Canada. Ketchum Public Relations is handling PR, influencer relations and social media.