Diageo breaks Captain Morgan campaign
Alcohol company Diageo Canada has begun a summer advertising campaign promoting its Captain Morgan rum brand in Atlantic Canada. The campaign, called "Like A Captain," supports Captain Morgan East Coast White Rum and focuses on the differences between this product and other rums. The effort consists of two television commercials, accompanied by digital and out-of-home advertising, as well as social media activities. The campaign was developed by North Strategic of Toronto with creative from Accomplice Content Supply of Halifax.