Drug Free Kids Canada begins cannabis campaign
Toronto-based non-profit organization Drug Free Kids Canada has begun a national campaign encouraging parents to talk with their children about cannabis. The promotion includes a brochure that can be viewed online at <http://www.drugfreekidscanada.org>, where a printed version can also be ordered. The brochure is intended to be a guide for parents about the latest research into the drug and its potential legalization. This will be supported with a campaign of public service announcements. The campaign was developed pro bono by Cundari, in association with Health Canada and the Canadian Centre on Substance Abuse.
"Engaging in meaningful conversations with their kids is the best way for parents to help kids understand the risks of drugs and to make better life choices," said Marc Paris, executive director of Drug Free Kids Canada. "That's why providing parents with this useful tool is critical as we head towards legalization and regulation."