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Procter & Gamble debuts new Pampers Rewards program

Procter & Gamble has introduced a new loyalty program for its Pampers diaper brand in Canada. Called Pampers Rewards, the program makes use of a mobile application for Android or Apple devices. Consumers can use the application to receive loyalty points when they buy Pampers diapers, training pants or wipes by scanning a code on the packaging. Points can be redeemed for discounts on future purchases or other merchandise offered in an online reward catalogue. A French-language version of the application will be released in the fall.

"At Pampers, we know that Canadian parents are looking for the best diapers for their baby, as well as convenience, time savers and value for money, while being constantly connected," said Sue Lynne Cha, associate director for Pampers at Procter & Gamble Canada. "That's why our new Pampers Rewards program is made for parents on the go who want to get more out of every shopping trip, both online and offline. The perfect hack for any busy parent."

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