Tetley Canada begins herbal iced tea campaign
Tetley Canada has begun a launch campaign called "Iced Tea Gone Herbal" in support of a new line of herbal iced tea beverages. The campaign, developed by John St. of Toronto, consists of digital, television and transit advertising, social media and influencer activities, experiential elements and product sampling in Toronto and Vancouver. The initiative also includes a series of three murals in Toronto, each representing a new iced tea flavours. Media buying was conducted by MediaCom. The experiential component is being handled by Mosaic. Craft Public Relations is managing PR and the mural executions. THP is conducting the social media efforts.