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Bracebridge launches online tourism initiative

The Town of Bracebridge in Ontario has begun an online tourism campaign called "Visit the Bridge." Developed by Republic of Toronto, the initiative is intended to encourage provincial, national and international travelers to visit the Muskoka town. It makes use of a website at <http://www.visitthebridge.ca> that highlights the year-round attractions of the location and the personalized experiences which visitors can have there. According to the town, the campaign has a particular focus on millennial-aged consumers.

"As the 'heart of' Muskoka, Bracebridge has a lot to offer visitors," said Randy Mattice, manager of economic development for the Town of Bracebridge. "The town's tourism brand is focused on the arts, great culinary experiences and showcasing the Muskoka lifestyle. Our new tourism portal showcases these tourism pillars and helps visitors to build experiences to 'Taste, Create and Live the Bridge."

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