First Choice Haircutters conducts You Belong Here campaign
First Choice Haircutters has begun a new advertising campaign called "You Belong Here." Developed by Tag of Toronto, the campaign focuses on the "community, comfort and quality" consumers can expect from the hair care chain, particularly a sense of belonging and a personal connection with a stylist. The initiative consists of television, radio, online video and digital ads, supported by social media activities.
"'You Belong Here' emphasizes the notion that no matter who you are, where you live, or what you do, you belong at FCH," said Ian Schwey, executive creative director at Tag. "The focus is emotional and relatable, representing people of various ages, ethnicities and backgrounds visiting and revisiting FCH for the same core principles."