Pita Pit begins Greatest Pita promotion
Kingston, ON-based fast food chain Pita Pit Canada has begun a social media promotion tied to the company's 20th anniversary. The promotion takes the form of a bracket-style contest to find the country's favourite pita. Each week, two pita varieties will be placed in a head-to-head competition, with the winner being determined by public voting on the brand's Facebook page. The 40 pita recipes that will compete were selected from consumer suggestions by a panel of judges. Voters will be entered into a draw for a prize package consisting of a $5,000 travel voucher and $5,000 in cash.
"As a brand with deeply Canadian roots, this year Pita Pit challenged Canada's QSR industry to refuse to settle for anything less than the very best options," said Kevin Pressburger, president of Pita Pit Canada. "Now, we want to find out which one of our delicious, fresh grilled pita stands out above the rest. Celebrating awesome flavor combinations and endless creativity is just one small way for us to help build even more excitement about the things that make our country so great. At Pita Pit, our menu is always made-to-order right in front of you. By highlighting the country's favorite flavor combinations through our 'Greatest Pita' contest, we're once again proving why our biggest fans feel confident in their menu choices and refuse to settle for anything less."