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Nature's Way breaks Alive Multivitamin campaign

Nature's Way Canada, a nutritional supplement company based in Vancouver, has begun a launch campaign for its Alive Multivitamin product line. According to the company, the campaign is intended to illustrate how multivitamins "can play an essential role in achieving more holistic health." The initiative, developed by Tribal Worldwide Canada, includes a 30-second television commercial, online video pre-roll advertising, web banners and social media elements, as well as a website at <http://www.alivevitamins.ca>. The campaign will run until the fall in English-speaking Canada. Media planning and buying is being conducted by Wills & Co.

"To stand out in a category that is full of generic work, we crafted a brand story that is energetic, vibrant and fun to show how Alive Multivitamins make it easy for people to get the nutrients they need to maintain good health, allowing them more feel good moments," said Andrew McCartney, president of Tribal Worldwide Canada.

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