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Origins hires NKPR

Cosmetics company Estée Lauder has retained NKPR of Toronto as the Canadian public relations agency of record for a new product called Origins GinZing SPF40 Energy-Boosting Tinted Moisturizer. The agency will develop primarily digital public relations activities supporting the launch of the product in this country. The assignment also includes a the management of digital content creator agreements, a launch event and media relations.

"We've all had those mornings where you and your skin could use an extra shot of espresso," said Laetitia Labassee, the brand's Canadian director. "That's why we created GinZing, an energizing instant skin finisher that's powered by coffee. NKPR has extensive experience amplifying the digital and social media presence of various international beauty and skincare brands, and we look forward to joining forces to bring this product into the Canadian market."

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