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1Milk2Sugars gains two accounts

Montreal-based 1Milk2Sugars has recently gained two new lifestyle accounts. According to the agency, these are the first accounts 1Milk2Sugars has won in request-for-proposals processes. Henkel Canada has has retained the firm as public relations agency of record for its Alterna Haircare brand.

"It was an easy choice to select 1Milk2Sugars as our agency of record because they have proven results with top haircare brands for over 15 years," said Amanda Belasco, director of marketing for Alterna Haircare. "They have a fresh approach with every campaign they produce and we are excited about this new relationship."

Majestic Filatures North America has hired 1Milk2Sugars as agency of record for several of its fashion brands. The assignment includes Canadian media relations and influencer activities for Kendall & Kylie Canada, Lazypants and Aurum Activewear.

"Our relationship with 1Milk2Sugars began with a one-time press event last year," said Samantha Mladenov, marketing director for Majestic Filatures North America. "As the relationship grew, we saw how beneficial their level of expertise of the fashion industry was and decided to work with them on a retainer basis. We are excited to leave our brands in their innovative hands and continue this partnership."

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