Kraft Heinz resumes Project Play initiative
Kraft Heinz, TSN and RDS have resumed a joint initiative called "Kraft Heinz Project Play" for a ninth year. The promotion encourages consumers to nominate local recreation projects to receive funding for facility upgrades. The winning project will receive $250,000 for improvements. Three secondary winners will receive $20,000 each. Nominations can be submitted online at <http://www.kraftheinzplay.com> until Aug. 18. Four finalists will be announced on Sept. 4 on TSN and RDS. Consumers can then vote online for a winner on Sept. 8 and 9. The winner will be announced on Sept. 16.
TSN and RDS, both subsidiaries of Bell Media, will integrating the initiative into their live programming, digital properties and social media accounts. The promotion will feature the participation of TSN personality James Duthie.
"At Kraft Heinz we believe that vibrant and active communities start with investing in the places we play," said Joanna Milroy, director of portfolio marketing at Kraft Heinz. "We have witnessed the excitement and positive impact that investment in play infrastructure has made in Canada over eight years and are proud to support these initiatives."