ACA, ICA, ACTRA reach tentative advertising deal
The Association of Canadian Advertisers and the Institute of Communication Agencies have reached a tentative settlement with the Alliance of Canadian Cinema, Television and Radio Artists regarding the engagement of performers in English-language television, radio and digital commercial production in Canada. The settlement represents a renewal of the union's National Commercial Agreement, which expired on June 30.
The deal includes provisions that eliminate performance step-up fees for commercials moving over from television to digital media. It also introduces a pilot project to address low budget digital productions. The new agreement, which remains subject to ratification by ACTRA members, will extend to June 2020.
"The new agreement recognizes and addresses the majority of challenges facing Canadian agencies, thereby ensuring member agencies remain competitive versus non-signatory agencies exploiting non-union performers," said Scott Knox, president and CEO of the ICA.