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Reitmans Canada hires Adviso

Clothing retailer Reitmans Canada has retained Adviso of Montreal to handle its digital media strategy and planning in Canada. The assignment includes digital media planning and buying for its chains Addition Elle, Penningtons, Reitmans, RW&Co., Thyme Maternity and Hyba. The agency won the account in a three-month tendering process. OMD will remain the company's conventional media planning and buying agency.

"We chose Adviso for several reasons," said Aga Baran, vice-president of digital strategy and e-commerce at Reitmans Canada. "Their digital media experience, their large team of digital experts, their advanced technological capabilities and their media planning methodology make Adviso the best partner to support the company in this new digital era, in which we want to concentrate our efforts."

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