Staples Canada readies Back-to-School Pro Lounge
Office supply retail chain Staples Canada will begun a back-to-school season promotion in Toronto tomorrow. Called the "Staples Back-to-School Pro Lounge," the initiative will take the form of an installation at Blue Jays Way and King Street West that will offer interactive activities, product displays, workshops and contests. Consumers will also be able to enter a draw for a $1,000 Staples gift card by posting a picture of the lounge on various social media sites. As part of the online component of the promotion, Staples will provide live streaming video of several events at the installation via its Facebook page. The promotion will run from July 21 to 25.
"The back-to-school season is an anthropological sensation," said Mary Sagat, president of Staples Canada. "Regardless of age, income or place of residence, the season is important to most Canadians. The concept for an interactive lounge arose out of this reality and reflects our promise and responsibility to consumers. By doing the research for them, and guiding them every step of the way, we aim to relieve some of the stress people feel throughout the busy shopping season."