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Sleeman Breweries hires The&Partnership

Sleeman Breweries has retained The&Partnership of Toronto as its advertising agency of record. The assignment includes strategy, creative development, digital work and social media activities for the company's Sleeman and Sapporo beer brands. The agency won the account in a competitive review. It's first work for Sleeman will be released later in the year.

"We are thrilled to be working with The&Partnership," said Greg Newbrough, vice-president of sales and marketing at Sleeman Breweries. "Throughout the review process, they consistently demonstrated strong consumer insight, a powerful view of how creativity can drive our business and the right connection to our team."

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