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DeCosta Marketing merges into Malar Group

Toronto-based brand management company DeCosta Marketing has merged into the Malar Group of Companies. The agency will be rebranded as DeCosta Global. According to the company, the move is intended to expand the firm's international presence. DeCosta will operate as a full-service communications agency, while also offering a specialization in celebrity, entertainment and lifestyle accounts. Malar holds an ownership interest in 15 communications and technology companies. It has 15 international offices and a total staff of 500.

"This strategic move generates worldwide opportunities for everyone involved, enabling the new entity to have a global reach that benefits our current clients and partners," said Jesse DeCosta, founder of DeCosta Global. "We will take advantage of the capabilities, technology assets, larger company bandwidth and reach that comes with being a part of a global operations team."

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