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Natural Science International hires OverCat

Natural Science International has retained OverCat Communications of Toronto as the Canadian public relations agency of record for its KerMax brand, a hair loss product aimed at women. The assignment also includes media relations, influencer relations and special events. The product's launch campaign will begin with an event this month July, followed by a national initiative in August. The company has also signed an exclusive Canadian distribution agreement with ACI Brands.

"Increasing our brand presence in Canada is a priority so we have retained two partners to help us achieve that goal," said Sergio Martines, CEO of Natural Science International.

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