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Subway begins agency review

Fast food chain Subway Restaurants of Milford, CT has begun a North American marketing agency review. According to the company, it is seeking one or more firms specializing in content development and analytics. The company is also considering consolidating its creative and media accounts. Current and new agencies will be invited to participate, with a decision expected in early 2018. Subway's current agencies include MediaCom, MMB and Carat.

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