Upper Canada mall conducts All About U campaign
Shopping centre Upper Canada, based in Newmarket, ON has begun a new campaign called "All About U" to introduce its new branding. According to the company, the new brand is intended to be more customer-focused. The campaign, developed by Union and Jive PR & Digital of Toronto, features 10 members of the local community who shop at the mall. Upper Canada is owned by Oxford Properties Group.
"This campaign is all about celebrating the great style of the people of Newmarket in an authentic way," said Rica Eckersley, creative director at Union. "By using real people in our ads, we're proving that you don't need to leave Newmarket to find the latest fashion."