Billy Bee begins Sweetest Town promotion
McCormick Canada has begun a promotion for its Billy Bee honey brand called "Canada's Sweetest Town." The national initiative takes the form of a search for the Canadian town exhibiting the largest number of bee-like behaviours. The search will make use of research and data intended to identify volunteerism, charitable giving, demographics, employment rates and weather conditions. The winning town will be announced in September, designated National Honey Month. It will receive $10,000 to put toward bee-friendly gardening projects in the community.
"As Canada celebrates its 150th anniversary, our country's uniquely sweet personality has been in focus," said Cheryl Radisa, vice-president of marketing at McCormick Canada. "Billy Bee recently began offering 100% Canadian honey and through our work with the Canadian honey industry, we discovered strong similarities between honey bees and Canadians. We wanted to celebrate those sweet similarities, because we are proud to say Canadians are as sweet as honey bees."