La Roche-Posay conduts La Roche-Posay campaign
La Roche-Posay Canada of Montreal recently conducted an out-of-home campaign promoting its Lipikar Lotion personal care brand. The effort consisted of advertisements in the changing rooms of participating fitness centres in the Toronto and Vancouver areas. These were accompanied by a sampling program featuring a pump bottle of the product integrated into the creative. The campaign was developed by Zoom Active Lifestyle Marketing. La Roche-Posay is a division of L'Oréal Canada.
"Since hydrating your skin post-showering is a natural next step, we wanted to facilitate this experience by sampling Lipikar Lotion directly in the changing rooms," said Jasteena Gill, marketing manager at La Roche-Posay. "Suitable for all ages, with 48-hour hydration and an ultra-nourishing, fragrance-free formula, Lipikar Lotion is the perfect fit for exposing the active lifestyle audience to La Roche-Posay."