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Cadillac Fairview readies Inspiration Station promotion

Toronto-based Cadillac Fairview is preparing a fall promotion at its 10 Canadian shopping malls. The effort will make use of an interactive installation called the CF Inspiration Station. Visitors to these stations will receive a canvas tote bag that can be customized with one of six quotations intended to represent their approach to the new season. In addition, areas of each mall will be decorated with large motivational art works. Consumers will be encouraged to photograph the art and post the images on social media sites. The promotion will run from Aug. 25 to Sept. 17.

"At Cadillac Fairview, we are continuously looking for ways to offer meaningful experiences for our guests that resonate and are tailored to their interests," said Craig Flannagan, vice-president of consumer marketing at Cadillac Fairview. "We've taken inspiration from the growing desire for personalization and the CF Inspiration Station is an opportunity to motivate shoppers to think positively and take action and to support what it is they are most passionate about as they look to refresh looks and outlooks heading into the new fall season."

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