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Huawei becomes smartphone sponsor of TIFF

Consumer electronics company Huawei Canada has signed a sponsorship agreement with the Toronto International Film Festival. Through this agreement, the company's Huawei P10 smartphone will be the official smartphone of the festival. The company's promotional efforts will focus on the photographic abilities of the device, particularly as a way to take pictures of the event in its official portrait studio and at red carpet entrances.

"TIFF is such a momentous time of year in Canada, where artistic visions and style are showcased and celebrated," said Ron Cihocki, vice-president of marketing and sales at Huawei Canada. "We really wanted to flip the script by using Huawei P10 mobile devices to shoot all the fast-paced action during the festival, as the P10 is a true representation of innovation, style and reliability."

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