Bell Media Studios, Motion Content Group form agreement
Bell Media Studios of Toronto has signed an agreement with Motion Content Group of London, UK to develop and produce original programs for international markets. Motion Content is the recently-launched content and rights management subsidiary of GroupM. The two companies will jointly create scripted and unscripted content from a variety of genres.
"This partnership shows what's possible when two established companies, both successful at what they do, take an imaginative approach to building their businesses together," said Tony Moulsdale, director of programming at Motion Content Group. "This is a commercial and creative venture which helps meet the demand for premium content, content which we can take in partnership with Bell Media Studios to the international market."